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If the form is successfully submitted, you will automatically return to the main menu. WWW journalists survey We appreciate your taking time to share your thoughts and experiences in a way that may help colleagues create better on-line publications. This survey has been designed to take less than 4 minutes and may be completed on-line. 

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                   GENERAL INFORMATION

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 Publication 

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         URL 

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    How long  less than 6 months   12 to 18 months

     on-line  6 to 12 months       Longer

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   How often  Daily                Weekly

      issued  Semi-weekly          Monthly

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   How often  Hourly               Between cycles

     updated  Several times daily  Not updated

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                        CIRCULATION

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        Hits  per day

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Actual users  per day

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Use estimate  Actual log-ins       Index hits

    based on  Optional registry    Total hits

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 Print circ.  per issue

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Change since  Print circ. down     Unchanged

     on-line  Print circ. up       Not applicable

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    Related?  Yes, probably        No, probably not

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    How many % of on-line readers

  read both? % of paper readers

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                           FEES

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     On-line  None                Flat rate

   user fee?  Per hour            Bundled

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      Amount  for typical month's use

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 If bundled,  Free if subscribe   Add-on to sub.

   with what  Free with Internet  Add-on to 'Net

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Other source  On-line ads         Both

  of revenue  Internet services   Neither

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                       ADVERTISING

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     Ad rate  for smallest monthly ad

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 Ads link to  Your server         Customer server

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                    MARKET STRATEGY

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                          MORE                  MORE

                       IMPORTANT   EQUALLY   IMPORTANT

                        ON-LINE   IMPORTANT   IN PRINT 

How would you rank    

the relative           Very   Some-          Some-  Very 

importance of...       much   what           what   much 

Advertising sales                           

Subscription/use fees                       

Long-term subscription                      

Single-copy/use sales                       

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                       TECHNOLOGY

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      Server  Your company        University

 operated by  Internet provider   Other contractor

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     Are you  Hits                Space used

  billed for  Bytes transferred   % of revenue

              Not applicable 

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                        STAFFING

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  Publication  journalists,  others 

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 On-line only  journalists,  others 

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Added for WWW  journalists,  others 

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                       YOUR ROLE

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        Name 

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    Position 

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      E-mail 

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       Phone 

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   Best time 

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Thank you most sincerely for your thoughtful responses.

Optional, open-ended questions follow. If you have time, 

please complete them. Otherwise, skip to the end 

and to record your answers.

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                 OPTIONAL ELABORATIONS

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What efforts are made to link your Web product and your 

base product? Do you, for example, tease from base to 

Web or vice versa?



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What strategies are you employing to keep Web readers 

coming back daily? Do you, for example, offer e-mail 

highlights teasing to Web?



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Have you considered using auto-mail "infobots" to 

function much as audiotext does?



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How did you decide on your on-line subscription and ad 

rates, if any?



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If you do not now charge for access, do you plan to? 

When? How with access be priced?



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If you do not now sell on-line ads, do you plan to? 

When? How will they be priced?



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What reader reactions have you had? With whom is WWW 

most popular?



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Do WWW readers seem to be new readers or existing 

readers? What evidence have you noted?



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Do WWW converts read the printed version more, less or

equally often now?



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Are these impressions based on research or anecdote? If 

research, could you send us a copy or summarize? 



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What difficulties have you faced in publishing your WWW 

edition?



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What advantages have you found in publishing your WWW 

edition?



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Would you recommend that others do it? Why or why not?



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What one thing do you wish someone had told you before 

you started?



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What topic regarding WWW publishing is most in need of 

research?



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Is there anything you wish to add?



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Thank you again for taking time to complete this survey.

After your answers are recorded, you will have the

opportunity to participate in a parallel survey of 

readers of on-line publications. Your participation

would enable us to compare journalists' opinions to 

non-journalists' opinions. We invite you to examine

the questions and hope you have time to answer them.