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If the form is successfully submitted, you will automatically return to the main menu. On-line readers survey We appreciate your taking time to share your thoughts and experiences in a way that may help journalists create better on-line publications. This survey, with 12 questions plus a background section, has been designed to take less than 7 minutes and may be completed online. 

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         GENERAL VIEWS OF ON-LINE PUBLICATIONS

Please indicate the degree of your agreement or

disagreement as noted on each of the following lines:

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                        DISAGREE    NEUTRAL     AGREE

QUESTION 1             Very   Some-          Some-  Very

                       much   what           what   much

On-line publications

I have seen seem to be...

mainly experimental                         

the latest fad                              

the way of the future                       

revolutionary                               

evolutionary                                

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                        DISAGREE    NEUTRAL     AGREE

QUESTION 2             Very   Some-          Some-  Very

                       much   what           what   much

An on-line publication  

is a lot like a traditional...

newspaper                                   

magazine                                    

radio broadcast                             

television broadcast                        

computer bulletin board                     

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                        DISAGREE    NEUTRAL     AGREE

QUESTION 3             Very   Some-          Some-  Very

                       much   what           what   much

An on-line publication

should be more like a...

newspaper                                   

magazine                                    

radio broadcast                             

television broadcast                        

computer bulletin board                     

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                        DISAGREE    NEUTRAL     AGREE

QUESTION 4             Very   Some-          Some-  Very

                       much   what           what   much

On-line publications

are MORE USEFUL than other

media because they...

cost less                                   

contain more news                           

are more timely                             

are better organized                        

can be read worldwide                       

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                        DISAGREE    NEUTRAL     AGREE

QUESTION 5             Very   Some-          Some-  Very

                       much   what           what   much

On-line publications

are LESS USEFUL than other

media because they...

are costly to access                        

contain less news                           

contain old information                     

are poorly organized                        

can't be carried/saved                      

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                        DISAGREE    NEUTRAL     AGREE

QUESTION 6             Very   Some-          Some-  Very

                       much   what           what   much

On-line publications...

are good-looking now                        

should look better                          

resemble printed pages                      

should look printed                         

are hard to read                            

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                        DISAGREE    NEUTRAL     AGREE

QUESTION 7             Very   Some-          Some-  Very

                       much   what           what   much

On-line publications

should include...

more NEWS                                   

-even if it costs more                      

-even if it slows down                      

more PHOTOS                                 

-even if it costs more                      

-even if it slows down                      

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                        DISAGREE    NEUTRAL     AGREE

QUESTION 8             Very   Some-          Some-  Very

                       much   what           what   much

An on-line publication

would be BETTER if 

it would...

automatically print out                     

customize its contents                      

send e-mail bulletins                       

have a printed index                        

arrive with my e-mail                       

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                        DISAGREE    NEUTRAL     AGREE

QUESTION 9             Very   Some-          Some-  Very

                       much   what           what   much

Topics covered

should reflect

ON PAGE ONE...

   an editor's judgment                     

   my own interests                         

   a mixture of both                        

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ON OTHER PAGES...

  an editor's judgment                      

  my own interests                          

  a mixture of both                         

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Comparing types of news covered by on-line publications

and traditional media, do you consider:



                           MORE                  MORE

                        IMPORTANT   EQUALLY   IMPORTANT

QUESTION 10              ON-LINE   IMPORTANT   IN PRINT

                       Very   Some-          Some-  Very

                       much   what           what   much



International news                          

National news                               

News from my region                         

News from other regions                     

Metropolitan news                           

Neighborhood news                           

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Full texts of speeches                      

News summaries                              

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Editorials, columns                         

Reader forums, letters                      

Analysis/opinion                            

Background/primers                          

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                           MORE                  MORE

                        IMPORTANT   EQUALLY   IMPORTANT

QUESTION 11              ON-LINE   IMPORTANT   IN PRINT

                       Very   Some-          Some-  Very

                       much   what           what   much

Sports in general                           

Pro/college sports                          

High school sports                          

Home team sports                            

Distant teams' sports                       

Box scores/agate                            

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Business in general                         

Personal finance                            

Corporate news                              

Stock/bond listings                         

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Technology news/reviews                     

Entertainment/reviews                       

Access to past reviews                      

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                           MORE                  MORE

                        IMPORTANT   EQUALLY   IMPORTANT

QUESTION 12              ON-LINE   IMPORTANT   IN PRINT

                       Very   Some-          Some-  Very

                       much   what           what   much

News you can use                            

Important but dull news                     

Frivolous fun features                      

Good reading                                

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What I want                                 

What I need                                 

Where to read more                          

What I can do about it                      

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Ads as information                          

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                BACKGROUND INFORMATION:

          ON-LINE PUBLICATIONS YOU READ

Indicate the one publication you read most often:

  Its name 



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Regarding the one publication I read most often,

I have read it . . . 

   on-line  less than 2 months  4 to 6 months

            2 to 4 months       more than 6 months

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  in print  never               for the same time

            for a shorter time  for a longer time

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Before discovering

the on-line version,    every  many   some  a few   no

I usually read:         issue issues issues issues issue

of the print version                      

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Now that I am used

to the on-line version, every  many   some  a few   no

I usually read:         issue issues issues issues issue

of the on-line version                    

of the print version                      

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   I now pay  To on-line version   To paper version

to subscribe  To both versions     To neither 

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 I would pay  To on-line version   To paper version

to subscribe  To both versions     To neither

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If a subscription to the paper version alone cost $10,

I would expect eventually to pay . . .

                          $0    $5    $10   $15    $20  

for on-line alone                         

for both together                         

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         CONFIDENTIAL BIOGRAPHICAL BACKGROUND

These questions are asked only for demographic purposes 

and to deter users from answering multiple times. All

answers are kept STRICTLY confidential.

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    E-mail                 required for validation only

   address 

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       Age  17 and younger     45-64 

            18-24              65 and older 

            25-44             

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       Sex  Male               Female 

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    Family  single             couple  

      size  children at home 

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Occupation        

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   Browser  Lynx               Netscape 

I use most  Microsoft          Other

            Prodigy, America Online, Compuserve                              

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WWW access  Nothing. I get it free at work or school.            

  costs me  A set fee for each hour I am on-line.

            A monthly fee for a base package of hours

               plus hourly fees for use beyond that.

            A monthly fee for unlimited hours.      

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 Household  less than $30,000  $60,000-$99,999                  

    income  $30,000-$59,999    more than $100,000